Tripeze
Everyone loves a holiday but there are plenty of headaches while you’re making your plans, this is amplified when you’re part of a group.
Users confirmed in interviews their frustration with the process of making decisions in a group:
"Getting agreement from everyone in a timely manner was frustrating."
"Planning was messy and difficult as everybody had different ideas of what holiday they wanted to book."
"We started in WhatsApp, then moved to Facebook, text and E-mail"
"Accommodating interests of all parties and finding a good deal to suit everyone"
How people plan a holiday individually
Most users first decide Date or Location, then look at Accommodation, Transport, etc
Competitor analysis
Most competitors provide open discussion features but the conversations are unstructured so difficult to keep track of. They also lack the order of establishing date and location first; this can cause confusion as groups are distracted by numerous decisions at once.
User Goals
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Plan a group holiday in a simple way, just following the guidance.
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Users don’t need to check numerous different platforms, e.g. WhatsApp, text, email, etc.
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See all the decisions in one place.
Solutions
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Provide a simple structure to guide users through the decision-making process step by step.
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Bring the group together in one place to discuss.
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Show the clear results of the conversation so far.
User Flow-Navigation
Moscow
MVP
Focus on bringing the group together using a chat room or poll.
Avoid trip expenses and currency converter that distract from core decisions.
Paper Wireframes
Home
Create new
Main
When? (Poll)
When? (Chat room)
First time user
Poll and Chat room in one screen
Hi-fi and Prototype
Login
Home
Create new
Trip main page
When? (Chat room)
Poll and Chat room in one screen
Key Screens
Trip main page
Schedule
Poll + Chat room
When do you want to go?
Where do you want to go?
