Good Housekeeping Institute Website Redesign

Redesigned the Good Housekeeping Institute website with a focus on responsive design and launching a new subscription-based paywall. The goal was to improve product content discoverability and deliver a seamless user experience across all devices.

My Role

As the Product Designer, Created user flows and wireframes for key journeys
Collaborated with developers and product managers in Agile sprints
Led UX decisions on navigation, mobile usability, and content structure

Design Challenges & Solutions

Organizing Complex
Product Categories

The site featured a vast range of product reviews across categories. I developed an intuitive navigation structure using dropdown menus and filters, helping users find relevant content quickly, even on mobile.

Main category

User can navigate other categories on the left menu section.

Mobile Optimization

To maximize usability on smaller screens, I designed responsive layouts with collapsible sections and sticky filters. The design system ensured consistent UI components across viewports.

Paywall contents

Introduced a paid subscription layer that unlocked expert reviews and comparison tools. I mapped the user journey from content discovery to conversion and designed clear calls-to-action and gated content layouts.

Subscription

Designed and optimized the subscription flow for Good Housekeeping magazine, encompassing both digital and print editions. Emphasized creating an engaging and streamlined user journey by minimizing traditional, form-heavy interactions, thereby enhancing usability and increasing subscription conversion and retention rates.