Rich media

I created a range of rich media formats, including interactive display banners and engaging advertorial articles. These were built as modular, high-performing templates for brands like New Balance, adaptable across different markets and campaign goals.

I was involved throughout—from concept and wireframes to visual design, development, animation, and QA—ensuring each asset delivered strong user engagement and creative consistency.

New Balance

Created a sliding comparison feature to showcase two shoe models, with clickable hotspots revealing key technical details.

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Tetley

To promote a new fruit-flavoured water, I designed a drag-and-drop interaction where users select their favourite fruit to discover more about the product.

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Very

Combined video content with new autumn style imagery, using a panning background campaign visual to create depth. Users could watch the video while exploring clickable product details.

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Now TV

Created a countdown concept for the final Game of Thrones series, featuring video and messaging enhanced by a frozen-effect animation to build anticipation.

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