Article Re-circulation
Recirculation is the percentage of our audience that’s clicking from one article page and then moving to any other page within a single visit. It measures how well our traffic is flowing, and it gauges stickiness; our ability to keep visitors lingering on our websites.
Reading Flow
The illusion of completeness: Interruptions in the current website's content flow. Ads, internal promotions, or social-share buttons can indicate to users that they have reached the end of the page's relevant content.
Solutions
Related or recommended article boxes surround the article to create a less disruptive reading experience. Article share buttons should be visible but not interrupt the content flow
Next/Previous
This unit is not very popular with our desktop audience. The tests show us users actively avoid the area. Mobile results are slightly better but not great.
Solutions
Usability can be improved by using contextual labels (More Soaps, Next Sci-Fi movie...) instead of the neutral (next/previous or 'related article’...) on the units. Users react better to concrete information as it has less cognitive load. We need to make the Next/previous units less intrusive by placing them at the sides of the article. We can also make them more interactive by displaying their contents on roll-over. Another approach could be to show next article as a sticky unit at the end of scroll-down on mobile and desktop
Soaps section can use the timeline for event based articles. Timeline helps the user to navigate episode spoilers instead of next/previous button or related article unit. Article to next article function help user to read next episode continuously without click.
Videos
At the moment there is no separate design for the Video landing page. Also after scrolling past a video it shrinks and sticks to the top of the page so user can still engage with video contents while reading the article.
Interactive Hyperlink
Users scan web pages looking for clues as to what the page is about and where to go next. Hyperlinks are the most effective way of recirculation. Hyperlinks also attract users’ attention and need to stand out, both visually and contextually.
