Long form article
Developed modular advertorial pages for luxury brands, enabling clients to showcase seasonal campaigns, editorial insights, and direct product links. The design emphasizes a clean and simple structure, allowing users to focus on brand narratives while facilitating seamless product exploration and purchase.
My Role
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Collaborated with stakeholders to understand brand requirements and user expectations.
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Designed flexible, modular components that could be rearranged to suit various content strategies.
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Ensured a cohesive visual language that aligns with luxury brand aesthetics.
Simple and clean structure helps user to focus on the brand stories.
Mixing the different contents layout helps refresh the look of long articles.
Key Features & Solutions
Modular Design System
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Created interchangeable content blocks, allowing clients to customize page layouts without compromising design integrity.
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Facilitated diverse storytelling approaches by mixing different content layouts, refreshing the look of long articles.
Integrated Commerce
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Embedded direct product links within editorial content, streamlining the user journey from inspiration to purchase.
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Enhanced user engagement by providing immediate access to featured products.
User-Centric Layout
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Adopted a clean and straightforward structure to minimize distractions, helping users focus on brand stories.
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Balanced visual elements and text to maintain reader interest throughout the article.
Impact
_ Improved user engagement by combining editorial content with direct shopping opportunities.
_ Provided brands with a flexible platform to tailor content presentation, enhancing storytelling capabilities.
_ Increased conversion rates through seamless integration of product links within engaging narratives.
Tool
Sketch
Methods
Modular design systems, UX wireframing, user journey mapping.
Teamwork
Worked closely with content strategists, and brand stakeholders in Agile sprints