Asda / Get Living

Collaborated on the end-to-end design and delivery of a cross-platform content ecosystem for Asda, encompassing both digital and print channels. The project aimed to seamlessly integrate editorial content with e-commerce functionality, enhancing user engagement across various touchpoints.

My Role

Participated from the initial pitch through to final platform delivery.
Worked closely with UX, engineering, product management, scrum masters, and sales teams to ensure cohesive implementation.
Focused on creating intuitive user interfaces that bridged content discovery and shopping experiences.

K Y U N G

Our proposal of this project was we can provide ASDA contents for on / offline through magazine, website and social medias.

We use QR code to find more information and link direct to shop products on line.

Homepage

Designed a modular, magazine-style homepage that showcased a diverse range of high-quality, inspiring content.
Implemented dynamic content loading to provide a fresh experience with each visit, reflecting the high volume of published material.

Colour-Coded Content Channels

Developed a color-coding system for different content channels, allowing users to easily associate colors with specific content types.
Ensured each piece of content featured its respective channel color for consistent visual cues.

Food landing page

Created a dynamic recipe section where content updates beneath the filter bar based on user selections.
Enabled multiple filter selections for refined search results.
Designed a prominent visual section at the top to feature editorially curated recipes.

Article Page Layouts

Type A: Long-form advertorials with wide imagery, suited for fashion and beauty content.
Type B: Shorter articles optimized for videos or recipes.

Type_A

Type_B

#Campaign Site

Designed a seasonal campaign platform to promote new products, integrating social content and direct shopping links.
Ensured a simple structure that allowed users to navigate between the campaign site and the main magazine content seamlessly.

Rich media campaign

Incorporated rich media elements to enhance user engagement and provide interactive experiences within campaigns.

Impact

_ Enhanced user engagement by providing a cohesive and visually appealing content-shopping experience.

_ Improved content discoverability through intuitive navigation and color-coded channels.

_ Increased conversion rates by integrating direct shopping links within editorial content.

Tool

Sketch, Zeplin, Adobe suite

Methods

Responsive design, user journey mapping, interactive prototyping

Teamwork

Agile sprints with cross-functional teams, including UX, engineering, and product management