Fashion Week
Collaborated on the development of a customizable platform for Fashion Week archive pages, catering to multiple European countries. The platform was designed to promote the latest fashion show content and enable users to discover brands by year, city, or season
My Role
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Worked closely with cross-functional teams to design and implement user-centric features.
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Developed and maintained a cohesive UI style guide as part of the broader design system for both web and mobile.
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Focused on enhancing user navigation, content discoverability, and scalable UI consistency.
Catwalk-User Flow
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Designed intuitive user flows allowing users to easily find specific fashion shows, such as the latest Gucci runway.
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Streamlined the navigation process to enhance user experience.
Fashion Catwalk Landing Page
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Enabled editors to control and highlight the latest show content.
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Implemented filters for Season and City, allowing users to browse fashion week images and videos efficiently.
Brand Gallery page
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Developed a comprehensive gallery featuring Collection, Backstage, Details, Beauty, and Video content.
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Ensured consistent navigation to facilitate seamless browsing across different shows.
Design System & UI Style Guide
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Created and maintained a modular UI style guide that formed the foundation of a scalable design system across web and mobile.
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Enabled consistent implementation of visual elements and interaction patterns, supporting efficient development and brand alignment across multiple markets.
Impact
_ Improved platform scalability and design consistency through centralized design system practices.
_ Enhanced user engagement by providing an organized and visually appealing platform for fashion show content.
_ Streamlined editorial workflows and content management with flexible, reusable components.
Tool
Sketch, Zeplin
Methods
Design system implementation, responsive design, user journey mapping, UI style guide development
Teamwork
Worked closely with developers, content strategists, and international stakeholders in Agile sprints