Men's Health

I led the UX and UI design for the relaunch of Men’s Health UK, creating a modern and engaging digital experience that showcases the brand’s editorial content.

My Role

Developed an intuitive information architecture to improve content discoverability.
Designed responsive layouts optimised for mobile and tablet.
Created a scalable design system to maintain visual consistency.
Collaborated closely with editorial, product, and development teams to deliver the redesign on schedule.

Challenge Calendar

Designed an interactive, mobile-first workout calendar that displays daily routines in a scrollable format. This solution improved user engagement by making it easier to follow fitness challenges and reduced drop-off rates during multi-day programs.

Recipe Article Enhancements

Implemented a dynamic filtering system to improve recipe discoverability across the homepage and search results. This enhancement streamlined user navigation, allowing visitors to quickly find relevant content based on dietary needs, ingredients, or workout goals—leading to a smoother browsing experience and higher content engagement.

Responsive Design: Optimized mobile and tablet experiences by incorporating collapsible content sections, ensuring efficient use of screen space.

Filtered Navigation

Developed a filtered navigation system for Workout and Recipe pages, enabling users to discover personalized content more efficiently. This feature reduced friction in the user journey and shortened the time to content discovery, improving overall engagement and satisfaction.

Homepage

Designed a flexible three-column layout to showcase daily highlights and editorial picks. The design adapts seamlessly across devices, ensuring a consistent and engaging user experience on desktop, tablet, and mobile.